This level 4 course provides marketers with an understanding of the role that culture and different business practices play in the international sales process
The Level 4 Award in International Marketing provides students with an understanding of the basic marketing concept and the principles and practices of international marketing developing an understanding of the part culture plays in the sales process.
Students learn to interpret the market environment, carry out appropriate research, analyse information accurately and devise appropriate marketing plans for the international environment.
The course comprises a single module from our Level 4 Diploma in International Trade.
Learning outcomes
By the time you have finished this qualification you will be able to:
1. Understand the key marketing elements which lead to international trade success
2. Apply current marketing theories to practices in international trade
3. Understand effective international market research and analysis processes
Units of study
This section deals with the background to International Marketing, implementing market analysis and the critical areas for analysis:
- The Marketing Concept
- The Marketing Plan
- Marketing Strategy
- Marketing Communication Channels
- Operating Marketing Challenges
- International Marketing
- Types of International Marketing
- International Market Analysis
- International Market Research
- Buyer Behaviour Analysis
- International Competition Analysis
- Country Analysis
- Cultural Influences on International Trade
This section deals with target market selection, development of a marketing plan, measuring business performance, dealing with overseas clients and structuring the business for overseas trade
- Selection of a Target Market
- Market Segmentation
- Market Entry Modes
- Product Positioning
- Developing International Brands
- International Pricing
- International Distribution
- International Marketing Communication
- Marketing Performance Analysis
- Finding and Dealing with International Clients
- Structuring a Business for International Trade
- Measuring Export Marketing & Sales Performance
All study is delivered online with tutor support. Find out more here.
Course fees:
Total course fee: £798
(Includes assessment and registration fee - 1 year's student membership)
To apply for the Level 4 Award in International Marketing, please use the 'Apply now' button or send an email requesting an application form to qualifications@export.org.uk
To discuss our qualifications
Call: +44 (0)1733 404 410
Email: qualifications@export.org.uk
